YouTube boycott by advertisers could cost Google $750 million in revenue
The boycott of video-hosting platform YouTube by advertisers could cost its parent company Google $750 million in revenue, a media report said. Over the past few weeks, major consumer brands, including Johnson & Johnson, PepsiCo and McDonald’s have pulled out their ads from the platform as they are protesting the placement of their ads which were appearing next to offensive content, including videos posted by terrorism-affiliated groups. Although Google promised that it was taking step...
GoDaddy doubles down on ‘The Internet’ in a marketing collaboration with Onion Labs
 Good news for fans of GoDaddy’s Easter Egg-filled Super Bowl ad: The company has launched an entire campaign the ad’s star, “The Internet.” For those of you who haven’t seen it, the ad promoted GoDaddy’s new website building product GoCentral — so naturally, it depicted The Internet as a bearded, tattooed man. In a new series of videos created by… Read More ...
AT&T and Verizon join advertising boycott against Google over offensive YouTube videos
 AT&T and Verizon are the latest companies to pull advertising from Google’s display network amid concerns that company does not do enough to prevent ads from appearing on YouTube videos promoting terrorism and hate speech. Read More ...
Adobe’s Project Fleek connects marketers and social video influencers
 Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched back in November. “Trying to solve some of the needs of… Read More ...
After YouTube boycott, Google pulls ads from more types of offensive content
 Google is pulling display ads from being placed alongside a wider range of content on YouTube and other sites, in the wake of a spike of criticism that its automatic, programmatic advertising seemingly cannot stop mainstream brands from appearing alongside extremist and offensive material. Read More ...
Mobile advertising startup Databerries raises $16M
 Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States. The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who have been to their store or a competitor’s store… Read More ...
Foursquare is launching an analytics platform to help retailers understand foot traffic
 While Foursquare started as a social check-in app, the company has always said that there is a bigger picture – mainly related to unique ways of leveraging its database of check ins at nearly 100 million public places. There’s no better example than when Foursquare predicted that Chipotle same-store sales would fall 29% after the Mexican chain was hit with E. coli outbreaks. Read More ...
Reliance Jio files complaint against Ookla, for its network speed test, to ASCI
Reliance Jio on Monday lodged a complaint with the Advertising Standards Council of India (ASCI) against broadband tester Ookla’s network speed test that said Bharti Airtel has the fastest network speed. “The claim of Airtel that it is India’s fastest network is false, misleading and incorrect. The claim is being made by Airtel acting in a mala fide manner in collusion with Ookla LLC, who profess to be experts in the domain space of testing mobile internet speed,” stated ...
Google Home’s Beauty and the Beast “ad” raises furor
Trouble seems to be piling up at Google Home land. Although rising in popularity and usefulness, Google’s smart home hub and speaker is also rising in notoriety. First was the admittedly comical and fortunately harmless incident with its Super Bowl ad triggering speakers everywhere. Then there was the rather embarrassing fake news issue. This time, it’s ads. Users have reported, … Continue reading...
Mobile ad company Appodeal acquires game platform Corona Labs
 Appodeal is announcing that it has acquired Corona Labs, creators of the Corona SDK for building cross-platform games and apps. The companies say the framework has been used to build more than 10,000 games including The Lost City by Fire Maple Games and HoPiKo by Laser Dog. Appodeal, meanwhile, is a mobile ad mediation company — in other words, it helps app developers manage… Read More ...
Facebook will soon launch its biggest business-to-business advertising campaign
Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform’s smartphone users. According to a report in Adweek on Sunday, the Facebook brand campaign to be launched on March 16, aims to educate and inspire marketers to generally shift industry mindsets toward clips created for smartphone users. “We are targeting media agencies as well as marketers...
Facebook will soon launch its biggest business-to-business advertising campaign
Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform’s smartphone users. According to a report in Adweek on Sunday, the Facebook brand campaign to be launched on March 16, aims to educate and inspire marketers to generally shift industry mindsets toward clips created for smartphone users. “We are targeting media agencies as well as marketers...
Facebook will soon launch its biggest business-to-business advertising campaign
Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform’s smartphone users. According to a report in Adweek on Sunday, the Facebook brand campaign to be launched on March 16, aims to educate and inspire marketers to generally shift industry mindsets toward clips created for smartphone users. “We are targeting media agencies as well as marketers...
Tim-Berners Lee: Data privacy, fake news and political advertising are the bane of the World Wide Web
If you’re reading this, you can thank Tim-Berners Lee, the man who created the world wide web. The very fabric of our current existence only exists because this man submitted a paper 28 years ago, envisioning the creation of a free, open network to “share information, access opportunities and collaborate without boundaries.” So, 28 years, later, what does he think of his creation? Writing for The Guardian, Lee outlines just this. Here’s what he had to say. Our data isn&rs...
Microsoft is spamming Windows 10 File Explorer with ads for OneDrive storage
Microsoft seems intent on retaining Windows 10's advertising functionality, and in fact has apparently been adding a new OneDrive commercial to File Explorer. You can turn it off, but not without losing some other sync notifications. The post Microsoft is spamming Windows 10 File Explorer with ads for OneDrive storage appeared first on Digital Trends....
Adsata Review : Online Advertising Network For Publishers
Adsata Review : Online Advertising Network Adsata is an online ad network based in Vietnam. The revenue models of this ad network are CPM, CPA, CPI and CPC. It is a good alternative of Advertise Click ad network. Adsata review sites before approving them. Requirements for sites to join and use Adsata ad network Adsata’s publisher ... The post Adsata Review : Online Advertising Network For Publishers appeared first on Way2earning....
Wrapify raises $3M from Avery Dennison to pay you to wrap your car in ads
 Wrapify, the startup that will pay you to wrap your car with an advertisement, has raised $3M in seed funding. As a refresher, the startup provides a two-side marketplace that matches up drivers wanting to make some extra money with brands looking for a unique way to advertise. Eligible drivers will get their car wrap installed (and removed) for free, and on average are paid $450 a month for… Read More ...
CNN’s streaming service opens to cord cutters, adds original programming
 CNN’s online streaming platform, CNNgo, is shifting its strategy to target those without a pay TV subscription, according to a report from Variety. The Turner-owned news network is introducing an expanded lineup of original programming that won’t require users authenticate using their TV provider’s credentials, beginning with a series called “Mostly Human.” The… Read More ...
Tesla launches fan-made ads contest after fifth-grader’s suggestion
Tesla‘s rise in popularity is an especially impressive one considering how the company doesn’t rely on traditional advertising methods such as TV commercials. Instead, they manage to get by almost solely on things like PR announcements and word-of-mouth from dedicated fans. It’s that dedication, however, that’s led to an interesting contest from the company, where it is now accepting fan-made … Continue reading...
Adrope Review : Online Advertising Network For Publishers
Adrope Review : Online Advertising Network For Publishers Adrope is an online ad network based in UK. The revenue models of this network are CPA, CPC and CPM. It is a good alternative to Adkode ad network. Adrope review sites before approving them. Requirements for publishers to join and use Adrope ad network Be content-based, not ... The post Adrope Review : Online Advertising Network For Publishers appeared first on Way2earning....