Singtel’s digital ad division Amobee acquires Turn for $310M
 Amobee just announced that it has agreed to acquire adtech company Turn for $310 million. Amobee used to be a mobile ad startup itself, before a 2012 acquisition by Singtel, where it remains a subsidiary. Since then, Singtel and Amobee have continued to make make more acquisitions on the digital ad side, including Gradient X, Adconion and Kontera. Turn, meanwhile, operates both a data… Read More ...
LvlUp Review : Online Advertising Network For Publishers
LvlUp Review : Online Advertising Network For Publishers LvlUp is an online ad network based in Singapore. This platform is a part of Datawrkz group which caters the needs of advertisers and publishers worldwide. This network uses RTB technology to supply ads. The revenue model of this network is CPM. It is a good alternative ... The post LvlUp Review : Online Advertising Network For Publishers appeared first on Way2earning....
MediaBlam Review : Online CPM Advertising Network
MediaBlam Review : Online CPM Advertising Network MediaBlam is an online ad network based in UK. The revenue models of this ad network are CPM and Pop. More than 3000 publishers are using this ad network to monetize their sites. It is a good alternative to SkyAdMedia cpm ad network. MediaBlam review sites before approving ... The post MediaBlam Review : Online CPM Advertising Network appeared first on Way2earning....
Snap ad exec Sriram Krishnan leaves, but not why you think
 Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year running Snap’s Ads API and platform, and now he’s leaving. The move was reported in Recode today, saying “The timing here isn’t great for Snap”. But that immediately… Read More ...
Popstate Review : Monetize Sites Using This Popunder Ad Network
Popstate Review : Popunder Ad Network Popstate is a popunder ad network based in Albania. The revenue models of this network are CPM and Pop. The publishers can monetize their web and mobile traffic using this network. It is a good alternative to cmonetizer popunder ad network. Popstate review sites before approving them. Requirements for ... The post Popstate Review : Monetize Sites Using This Popunder Ad Network appeared first on Way2earning....
Verizon reportedly closes in on a Yahoo acquisition with a $250M discount
 Verizon is closing in on a new deal to acquire Yahoo, with a price tag that’s $250 million less than the $4.8 billion agreed upon last year, according to a Bloomberg report. A Verizon spokesperson declined to comment on the report. Even without confirmation, the story has been good for Yahoo stock — as of 11:51am Eastern, the price is up 1.4 percent since the market… Read More ...
Advertise Click Review : Online Advertising Network
Advertise Click Review : Online Advertising Network Advertise Click is an online ad network based in UK. This network is serving advertisers and publishers worldwide. The revenue models of this ad network are CPC and CPV. It is a good alternative to Clicksocean ad network. Advertise Click review sites before approving them. Requirements for publishers ... The post Advertise Click Review : Online Advertising Network appeared first on Way2earning....
Mobile ad startup Vungle says it’s hit a $300M revenue run rate
 Adtech startups like to announce when they’ve hit $100 million in annualized revenue, but mobile ad startup Vungle is doing a bit better than that — it says it’s now reached a $300 million revenue run rate. And while the last three months of the year tend to be the biggest quarter for advertising, CEO Zain Jaffer noted that Vungle’s announcement is based on January… Read More ...
Twitter plans to trim down its ads products
 Twitter continues to bleed cash and its advertising business has begun shrinking, so it’s time for a change. Twitter will pare down three areas of its ad product, according to sources who spoke to TechCrunch. Twitter foreshadowed the shift during last week’s lackluster earnings report that showed a year-over-year decline in Q4 ad revenue from $641 million in 2015 to $638 million… Read More ...
Attack of the apps
 Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy — and it can easily compromise your enterprise’s data. Read More ...
Facebook says it will open up for independent ad audit
 Following multiple admissions last year that it had been misreporting some of its ad numbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the accuracy of the information we deliver to our partners.” The mistakes that Facebook revealed last year seem relatively minor, but collectively, they probably have added momentum to… Read More ...
Comcast’s claims of “fastest internet” draws criticism from advertising watchdog
If you happen to live in a section of the US where Comcast has set up shop, you’ve likely heard commercials where the company says it offers the “fastest internet in America” or the “fastest in-home Wifi.” As it turns out, those claims may not be entirely truthful, according the National Advertising Review Board, an advertising watchdog that’s part of … Continue reading...
Facebook’s new ad policies are aimed at stamping out discriminatory advertising
Facebook is continuing its efforts to ensure nobody uses its tools to create biased ads that exclude people based on ethnicity. On Wednesday, the company announced updates to its ad policies to combat discrimination and educate marketers. The post Facebook’s new ad policies are aimed at stamping out discriminatory advertising appeared first on Digital Trends....
Facebook updates its ad policies and tools to protect against discriminatory practices
 In November, Facebook announced it would stop advertisers from targeting users by race for ads that focused on housing, employment, and credit opportunities, in response to a report that found that Facebook’s tools could be used to place discriminatory advertisements. Today, the social network provided a progress update on the matter, disclosing what actions it has taken since… Read More ...
Google and Facebook partner for anti-fake news drive during French election
 The first round of the French presidential election is due to be held in April. So it’s no coincidence that Google and Facebook are stepping up efforts locally to combat the circulation of so-called fake news as the democratic drum beat cranks up — partnering on a collaborative initiative aimed at combating the spread of disinformation online. Read More ...
WTF is fake news?
 Everyone, even our new president, seems to be talking about “fake news” — just look at how Google searches have spiked over the past few months. But what does fake news actually mean? On one level, the term seems pretty self-explanatory. Fake news is a story that’s completely false, usually invented for traffic and ad revenue, or to advance a political agenda —… Read More ...
Online Website Builder: Which One Is Best For You?
Owning an ecommerce store is more than a necessity in days when the thrust for web traffic replaces and that of footfalls. The best part— these days, you really don’t need much technical know-how to build or run the platform. Ecommerce website builders help build online stores easily, and the choices for you to get ... The post Online Website Builder: Which One Is Best For You? appeared first on Way2earning....
Conductor’s new mobile app helps businesses understand what customers are searching for
 Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of what we do is understand your customers and… Read More ...
Outdoor ad firm buys Swiss dating app Blinq to power beacon push
 The dating game sure is tough to maintain. Zurich-based dating app Blinq has been acquired by a Swiss outdoor advertising firm, APG|SGA, with the latter coveting the team’s experience in rolling out beacon networks for a new division that will be developing interactive ads. Read More ...
Salesforce acquires Sequence to build out its UX design services
 Salesforce has made another acquisition that underscores how the CRM and cloud software giant is looking to sell more services to its customers that complement the software they are already buying. It has acquired Sequence, a user experience design agency based out of San Francisco and New York that works with brands like Best Buy, Peets, Apple, Google and many more. The news was announced… Read More ...